Gannet |
Journal Media Group |
Florida's Greatest Newspaper |
WITH THE NEWSPAPER BUSINESS IN PRECIPITOUS DECLINE, THE OLD PAPER AND INK BUSINESS HAS BEEN BATTERED BY THE BITS AND BYTES OF THE ONSLAUGHT OF THE INTERNETS THAT SPRANG TO LIFE IN THE EARLY NINETIES.
IN 1990, THESE NEWSPAPERS INDIVIDUALLY WERE CASH COWS THAT WERE EXTREMELY PROFITABLE, SINCE THIS WAS THE ONLY ADVERTISING VEHICLE OUTSIDE OF AIRTIME ON TV OR RADIO OR DIRECT MAIL. BACK THEN THESE NEWSPAPERS COULD HAVE COMMANDED A MIGHTY SUM, IF, THEY WERE EVER PUT UP FOR SALE. BUT WHAT OWNER IN THEIR RIGHT MIND WOULD GIVE AWAY A MONEY WATERFALL? HELL, ALLS' THE OWNERS AND SHAREHOLDERS HAD TO DO WAS STAND UNDER THAT GIANT CASHFLOW AND FILL BUSHEL BASKETS FULL OF HUNDRED DOLLAR BILLS!
THE BEST FRIEND A MEDIA ACQUISITION COMPANY CAN HAVE IS THEIR BANKER AND FINANCIER WHO WILL NOT ONLY MAKE HUGE COMMISSIONS FOR ORIGINATING THE LOANS AND FINANCING, BUT ALL PARTIES WILL BENEFIT BY SEALING THE DEAL AND SIGNING ON THE DOTTED LINE. YOU SEE, THESE OUTFITS DO NOT GO BLINDLY INTO SUCH DEALS, THEY USE THEIR SKILLED ACCOUNTANTS, ATTORNEYS AND ANALYSTS TO GO THROUGH EVERY DETAIL WITH A FINE TOOTH COMB. NOT UNTIL THERE IS A CONSENSUS, DO THEY ACT. THEN THEY ACT LIKE SHARKS IN A TANK FULL OF TUNA. IT BECOMES A FEEDING FRENZY WHERE THEY HIT YOU FROM ALL SIDES UNTIL YOU CAPITULATE TO THEIR TERMS AND THEN YOU KNOW, THAT, THEY GOT THE BETTER PART OF THE DEAL.
AND SO IT GOES...,
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